Messaging

People are tired of partisan fights and crave unity. We can unite across our differences to uphold our democracy by ensuring every vote is counted and demanding that the person who we have chosen is sworn in as our president. Based on extensive, collaborative research, we have created this messaging toolkit that we encourage you to use and share widely. Click here to see the full #DemocracyRising social media toolkit.

Share the content below with your networks and remember to lead with our values and key messages. 

  • Democracy: “will of the people,” “delivering our democracy,” “every vote counts,” “peaceful transfer of power”

  • Fairness: “count every vote”

  • Unity: “we the people,” “count on us”

  • Future: “move forward together,” “look ahead, not get pulled backward”

Election Day: project confidence 

  • We are turning out in record numbers! The will of the people will decide in our democracy because we know that every vote counts, so we will #CountEveryVote

  • As voters, we turned out in record numbers, despite a pandemic, an economic collapse, and attempts to stop us. Now we’re going to make sure that every vote counts. #EveryVoteCounts #DemocracyRising

  • The enormous Democratic turnout and support is unprecedented. We demand that we #CountEveryVote because that’s what’s fair and because #EveryVoteCounts

  • We’re turning out in record numbers and delivering for democracy. Every eligible voter deserves to have their voice heard and their vote counted. #EveryVoteCounts

  • For democracy to work for all of us, every eligible voter must have our voices heard and our votes counted. #EveryVoteCounts

  • Time to celebrate our amazing local election officials, who won’t rest until they deliver results for the American people. True heroes. #EveryVoteCounts

  • We will count every vote, deliver our democracy, and swear in a government of, by, and for the people. #DemocracyRising

  • Our votes represent our voices. And every voice must be heard. Tell elected leaders you want them to respect democracy and Count. Every. Vote. #EveryVoteCounts

Around 11:00PM ET Election Night, celebrate the emergence of a new majority 

  • This election, we proved nothing will stop us from making our voices heard and our votes counted. We turned out in record numbers to pick new leaders who will care and govern for all of us. #DemocracyRising.

  • A majority of Americans have voted in huge numbers to move forward to tackle our nation’s greatest challenges and make life better for all of us. #DemocracyRising #ForwardTogether

  • The basis of American democracy is that we pick our leaders – our leaders do not pick their voters. #EveryVoteCounts

  • The votes are still being counted, but we know from the huge total vote margin that Americans showed up for each other and our democracy. Time to move forward to the healthier, more equitable and more just future we voted for. #DemocracyRising #ForwardTogether

  • We demand that the will of the people stand: #CountEveryVote because #EveryVoteCounts

  • We did our job as voters by turning out in record numbers. Now local election officials are doing their job by counting and verifying every ballot. #EveryVoteCounts #DemocracyRising

  • Our amazing local election administrators won’t rest until they deliver results for America. Let’s #CountEveryVote and defend the will of the people.

  • We must #CountEveryVote and swear in the government the people choose, so we can tackle challenges like COVID, healthcare and making sure we can all make ends meet.

  • For democracy to work for all of us, every voter must have our voice heard and our vote counted #ForwardTogether

  • We must demand that we count every vote, deliver our democracy, and swear in a government of, by, and for the people. #ForwardTogether

Once there is an official projected winner

  • THE PEOPLE HAVE SPOKEN! Now let’s move forward for all of us. #ForwardTogether #WeChoseUs

  • We turned out in record numbers to pick new leaders who will care and govern for all of us. Let’s start the next chapter, America. #ForwardTogether #WeChoseUs

  • The story of this election was this: Despite all of the obstacles, we voted in enormous numbers for democracy, for justice, for equity, and for each other. #ForwardTogether #WeChoseUs